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Case study

M&J Roofing

A lead-generating website for a South Wales roofing contractor, built to rank locally and convert visitors into enquiries.

The brief

MJ Roofing were relying entirely on word of mouth. They needed a website that would bring in new customers from Google.

What we built

A fast, professional website with clear service pages, a gallery, and a prominent call to action. Built with local SEO from the ground up.

Results

  • Ranking for roofing searches across South Wales
  • Professional platform that builds trust with potential customers
  • Regular stream of enquiries from Google

SEO results — last 3 months (stats taken 29/04/2026)

  • +101% increase in clicks from Google (121 → 243)
  • +745% increase in search impressions (4.66K → 39.4K)
  • 24 qualified leads generated

NC Digital builds websites for roofing and trades businesses in Merthyr Tydfil and delivers local SEO in Merthyr Tydfil to help them rank and generate leads.