Fiverr has made logo design accessible to anyone with a few pounds to spend. For a small business on a tight budget, the appeal is obvious. But the gap between a Fiverr logo and one from a professional designer is bigger than the price difference suggests — and it shows up in ways that matter.
Here's an honest comparison.
What you typically get on Fiverr
Fiverr's logo market is huge and varied. At the lower end (£5–£30), you're getting one of two things: a heavily templated design with your business name swapped in, or an AI-generated output dressed up as custom work.
Slightly higher (£50–£150) and you'll find genuine freelancers producing real work — but with no guarantee of quality, communication, or commercial rights. The files you receive may not include proper vector formats. The design may be based on stock assets that other businesses are also using. Revisions are often limited.
The problems that emerge later
The real cost of a cheap Fiverr logo often shows up months later:
- No vector files — can't be used for signage, print, or embroidery without looking blurry
- Shared or stock assets — another business may have the same icon in their logo
- No brand guidelines — nothing to tell a future web designer, printer, or sign maker how to use your logo correctly
- Copyright ambiguity — unclear whether you actually own the design outright or just have a licence
These problems don't surface immediately. They surface when you try to get your van sign-written, when a printer asks for your logo in EPS format, or when a web designer points out your logo is too low resolution to use on your site.
What a professional designer provides
Our logo design service includes 5 initial concepts designed from scratch specifically for your business, revisions until you're satisfied, a full brand identity (colour palette, typography, brand guidelines), and every file format you'll need — PNG, SVG, PDF — in full resolution for web, print, and signage.
Every file is a proper vector. Full ownership transfers to you on completion. The design is 100% original — no AI tools, no stock assets.
Is Fiverr ever the right choice?
If you genuinely need something temporary to get started and have no budget, a Fiverr logo can bridge the gap. But treat it as a placeholder. The moment you're investing in a proper website, getting your van sign-written, or printing business cards in any volume — you need a logo you can trust at any size and in any format.
Redoing it at that point costs more than doing it right the first time.
The cost comparison in context
A professional logo from NC Digital is a flat £200 — a one-off investment that covers 5 initial concepts, revisions, full brand identity, and all file formats. Set against the cost of a new website, van graphics, signage, and printed materials — all of which depend on having a solid logo at their foundation — it's a small proportion of your total brand spend.
If you're also on one of our website services, we offer the logo at a reduced price. Get in touch for a combined quote.
Get in touch to discuss your brief. We'll show you what we can do for your business.