Starting a new business means making a lot of decisions at once. Your logo is one of them — and getting it right from the beginning is easier (and cheaper) than fixing it later. Here's where to start.
Don't leave it until after launch
It's tempting to delay the logo until everything else is in place — but your logo affects almost everything that follows. Your website, your social media profiles, your vehicle livery, your uniforms, your business cards, your email signature — all of them need a logo. Starting without one means creating a messy, inconsistent first impression that you'll need to clean up later.
Ideally, your logo is finalised before your website is designed, so both can be built as a cohesive identity. Read more about why getting your logo and website designed together is worth considering.
Start with what you know about your business
You don't need to know what you want the logo to look like. You need to know:
- What your business does
- Who your ideal customers are
- What feeling or impression you want to create
- Any colours you like or want to avoid
- Logos from any industry that appeal to you visually
That's enough to brief a designer. They'll handle the creative direction. See our guide on what information to give a logo designer for a full breakdown.
Budget realistically
A professional logo from NC Digital is £200. It includes 5 initial concepts, revisions, full brand identity, and all file formats. That's the complete package — nothing extra to pay for colour guidelines or file formats.
For a new business, this is a one-time investment that will pay dividends across every channel you use for years. Spending very little on a template logo or using an AI generator creates a logo that may look like many others — and one that's often missing the file formats and brand guidelines you'll need as the business grows.
Get it done early
The sooner your logo is done, the sooner everything else can be consistent. For most new businesses, it's achievable within two weeks of starting the process.
Our logo design service is the starting point. Get in touch and we'll walk you through the briefing process.