It comes up more than you'd think. A new client gets in touch, we start talking about their website, and at some point they mention they've been looking at Wix.
I understand the appeal. It's widely advertised, it looks easy, and the price point is attractive. But in almost every case, I steer clients away from it — and here's why.
The SEO problem with Wix
Wix has improved over the years, but it still has limitations that matter if you want your website to rank on Google. The way it generates page code, handles URLs, and manages site structure creates friction for search engines that you simply don't get with a properly built WordPress site.
For a business that wants to be found on Google — which is most of them — that's a meaningful disadvantage from day one. You're starting at a deficit that you'll be working against for as long as you're on the platform.
The growth problem
The other issue is flexibility. Wix works reasonably well for a simple brochure site that never changes. But as soon as you want to add service pages, create location-specific content, or build out a blog to support your SEO, the limitations become frustrating quickly.
Part of what we do at NC Digital is build websites that are easy to grow. That means a CMS set up properly from the start, with an SEO plugin like Rank Math in place, a clear structure, and pages that can be expanded without breaking the design. Wix doesn't give you that level of control.
What I recommend instead
For most clients, the answer is WordPress — properly set up, not just installed and left. WordPress is more SEO-friendly, more flexible, and when we configure it the way we do, easier to use than most people expect.
For clients who want something even lower-maintenance — where they don't want to think about the website at all — we have our managed starter website service. We handle everything: the build, the hosting, the security, the updates. The client just sends us any changes they want made.
The goal is always the same: a website that actually works for the business, built on a foundation that can grow. Wix, in my experience, makes both of those things harder than they need to be.
If you're weighing up your options and want an honest conversation about what would work best for your situation, get in touch. I'd rather give you the right advice than sell you something that won't perform.