When you receive your final logo, you should get it in multiple file formats. Each format serves a different purpose — and using the wrong one in the wrong context creates problems. Here's what you need and why.
SVG — the most important one
An SVG (Scalable Vector Graphic) is a vector format, meaning it can be scaled to any size without losing quality. Whether it's used as a tiny favicon or blown up to fill a billboard, it will remain perfectly sharp.
SVG is the format you'll use most often: for your website, for digital documents, and for handing to printers or sign-makers.
PNG — for web and digital use
A PNG is a raster format (made of pixels) but supports transparency, which makes it essential for placing your logo on different coloured backgrounds without a white box appearing around it.
You'll need multiple versions:
- Full colour on transparent background — for use on white or light backgrounds
- White version on transparent background — for use on dark or coloured backgrounds
PNG is what you'll typically upload to social media, email signatures, and anywhere you need a quick-use digital file.
PDF — for print
A PDF vector file is what printers typically request. It's printable at any size and is compatible with professional print software. If you're ordering business cards, leaflets, or branded stationery, this is usually the format your printer will ask for.
JPEG — a fallback
A JPEG is a raster format with no transparency. It's not ideal for logos (the solid background limits its usefulness) but some platforms require it. You shouldn't need it often.
What NC Digital provides
When we complete a logo design project, you receive: SVG, PNG (full colour and reversed), PDF, and JPEG versions. You also receive versions for both light and dark backgrounds, and a monochrome version. You own everything outright — no licensing restrictions.
Our logo design service is £200, including all file formats and full brand identity. Get in touch to discuss your project.